Google Adds 2 New Metrics To GA4 Reports

Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports.

How to Report on Paid Keywords and Custom Campaigns in Google Analytics 4 (GA4)

Trying to find paid keywords in GA4? Want to report on custom campaigns? In this video, you will learn how to report on paid keywords and custom campaigns (UTM tags) in Google Analytics 4 (GA4).

YOUR EXTRA RESOURCES:
○ Get started with GA4 – https://youtu.be/iJyGEuiIjOk
○ GA4 tutorial – https://youtu.be/4H0Io885GKE
○ GA4 Mini-Course (paid) – https://www.lovesdata.com/courses/google-analytics-4-mini-course

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How To View Conversion Rate In GA4 (Google Analytics 4)

Learn how to view conversion rate in GA4 (Google Analytics 4), including how to create your own custom exploration report that includes conversion rate metrics, how the conversion rate metrics are calculated, and the current limitation when using the standard reports.

YOUR EXTRA RESOURCE:
Report on conversion rate in Google Data Studio: https://youtu.be/LY6X1RoIMAw

JUMP TO A TOPIC:
00:00 Introduction
00:34 Default conversions report in GA4
02:01 Conversion rate in an exploration report
03:45 Different conversion rate metrics in GA4
04:44 Finish creating an exploration report
05:55 Conclusion

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Landing page report in Google Analytics 4 and Looker Studio

If you want to know which pages your visitors are landing on, you need to use a landing page report.

In this video, I will show you how to build a landing page report in Google Analytics 4. But there is an unexpected (and weird) twist to it.

Alternatively, I will also show how to view landing pages in Looker Studio (previously known as Google Data Studio).

=== LINKS ===

⭐⭐ Google Analytics 4 course ⭐⭐
https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%ga4%20landing%20page%20report%202022

�� Free e-book: Getting Started with Google Analytics 4
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%ga4%20landing%20page%20report%202022

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Custom metrics in Google Analytics 4

Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports.

If you are not sure what custom metrics are, this video is exactly what you need. In it, I’ll explain:
What dimensions and metrics are and how are they different
Examples of dimensions and metrics
Examples of custom metrics
How to configure custom metrics in Google Analytics 4 with Google Tag Manager

=== LINKS ===
If some link is missing, let me know in the comments.

✭ Custom metrics in Google Analytics 4
https://www.analyticsmania.com/post/custom-metrics-in-google-analytics-4/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%20ga4%20custom%20metrics%202021

�� Free e-book: How to get started with Google Analytics 4
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%20ga4%20custom%20metrics%202021