Learn how to link Google Optimize & Google Analytics 4 (GA4). Plus, how to view Google Optimize data in GA4. In this video, we will walk through the steps if Google Optimize is already linked to Universal analytics and you want to switch to GA4, how to relaunch your experiments and personalization, how to check data is being collected into GA4, and how to link GA4 to Google Optimize if you’re just getting started.

JUMP TO A TOPIC IN THIS VIDEO:
0:00 Introduction
0:39 Current limitations with Google Optimize and GA4
1:50 Relinking from Universal Analytics to GA4
3:08 Relaunching experiences
5:23 View data being collected into GA4
8:27 Linking Google Optimize and GA4 for the first time
10:18 Conclusion

YOUR EXTRA RESOURCES:
○ Google Optimize tutorial – https://youtu.be/6RMpCNrc7Ds
○ Install Google Optimize with Google Tag Manager – https://youtu.be/wip8T__eTBw
○ Personalization with Google Optimize – https://youtu.be/riLIjxU25m0
○ Announcement banners with Google Optimize – https://youtu.be/IuHdR3qg-Dw

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○ My blog – https://www.lovesdata.com/blog-welcome
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○ Data connector – https://lovesdata.co/oOWkI

Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata

Google released a new Google Analytics 4 certification exam in August 2022. Here’s the report on the main themes you need to know in order to pass and get certified in GA4.

Have questions or comments? Leave them in the comments. I’ve been learning / struggling with GA4 over the couple of years, and I’m always up for learning more…and for new video ideas.

There’s typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I’m learning (trying to learn) you can subscribe at the link below:

https://www.youtube.com/c/rootbranchdigitalmarketing?sub_confirmation=1

�� Links to ������ BLOGS: These are the *most popular* blogs on the Root and Branch site from YouTube visitors

✭ Do These 10 Steps to Install AND Configure GA4 Properly: https://www.rootandbranchgroup.com/ga4-setup/

✭ Events in GA4 and How it Compares to UA: https://www.rootandbranchgroup.com/events-in-ga4-vs-ua/

✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/

✭ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga4-problems/

✭ Google Analytics 4 Link Click Tracking: https://www.rootandbranchgroup.com/google-analytics-link-click-tracking/

✭ GA4 FAQ (Work in progress: let me know if you have additions): https://www.rootandbranchgroup.com/what-is-ga4-google-analytics-faqs/

✭How to Install Google Tag Manager (GTM) on WordPress: https://www.rootandbranchgroup.com/how-to-install-google-tag-manager-on-wordpress/

✭And Some SEO! How to Edit robots.txt on WordPress!
https://www.rootandbranchgroup.com/edit-robots-txt-wordpress/

�� Links to ������ VIDEO TUTORIALS: These are *most popular* GA4 instructional videos as measured by views or watch time

�� How to Set Up GA4 in 5 Minutes With GTM: https://youtu.be/zEhwN_76SfM

�� How to Properly Configure Your GA4 Property: https://youtu.be/yD2nMrBUN80

�� 6 Key Differences Between GA4 and UA: https://youtu.be/rMU1ZiTJ4xI ������������

�� The Truth About GA4 Event Parameters: https://youtu.be/-NGmOcS0CL8

�� GA4 Hits, Events, Sessions, and Users Explained: https://youtu.be/qMYkBbU2otM

�� How to set up GA4 FORM SUBMISSION tracking with a thank you page: https://youtu.be/mc9BHAmnrMI ��

�� How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: https://youtu.be/zT1NZbf0anw

�� How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: https://youtu.be/zT1NZbf0anw ⏲

�� How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: https://youtu.be/sF_KPPhzF-Y ��

�� How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: https://youtu.be/sF_KPPhzF-Y ��

�� How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio: https://youtu.be/yrKLXHy4hHk ������

�� Campaign Tracking in GA4 to See UTM Tagged Traffic: https://youtu.be/wcvg_HciQs0

�� GA4 Conversion Tracking Compared to UA: https://youtu.be/6ueyNgqdkZI

�� Registering Custom Dimensions in GA4 Explained: https://youtu.be/Gcn_I-xHnvU –

�� How to sync Google Search Console data with GA4: https://youtu.be/FgyM94BTFck

�� 3 Practical Ways to Use the Path Exploration Report: https://youtu.be/QZUvyGt44hM

�� How to Set Up Site Search in GA4 and UA: https://youtu.be/ZX1A-RhfEVI

�� Video review of the Source/ Medium report in GA4: https://youtu.be/NnfQF5sRZro

�� All about the GA4 Certification: https://youtu.be/cOzPKgrQbfw ��

Follow Root & Branch on LinkedIn: https://www.linkedin.com/company/root-branch

Or

Connect with me (Hey there!)
https://www.linkedin.com/in/zackduncan

Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here’s more of the details if you’re interested: https://www.rootandbranchgroup.com/about/

This video was made with Loom. I’ve been using Loom for a couple of years now and it saves time by replacing long and complex emails, communicating when showing is easier than telling, and making YouTube videos like this. If you’re interested in using it yourself check out https://loom.grsm.io/rb-youtube Note, I will receive a small commission if you upgrade to a paid plan but you don’t pay any more than you would otherwise.

Thanks for coming by!

– – – – – – – – – – – – – – – – – – – – – –

Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light. Rest easy. Mathew 11: 28 – 30

Meeting the Real Jesus – Tim Keller: https://www.youtube.com/watch?v=alfiS6-xHPI

GA4 has a bunch of metrics to track engagement. Learn more about them in this video.

In this tutorial, I will cover:
* Engagement rate
* Average engagement time
* Engaged sessions
* Engaged sessions per user, and more.

You will learn what those metrics are and where to find them in the Google Analytics 4 interface.

=== LINKS ===

✭ List of dimensions and metrics in Google Analytics 4
https://support.google.com/analytics/answer/9143382

�� Free e-book: Getting Started with Google Analytics 4
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%20ga4%20engagement%20metrics%202022

⭐⭐ Google Analytics 4 course ⭐⭐
https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%20ga4%20engagement%20metrics%202022

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius

#googleanalytics4

As requested, here are the must use Google Ad Metrics you should add to your column. These are some of the new metrics that Google rolled out for advertisers to use to optimize their campaign.

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