#blogger #keywords
In this video, I have discussed about the keywords in SEO.
Keywords are the most important thing in SEO.
In this video, I have explained what is a keyword and what should be the strategies to rank a very high competition and high keyword difficulty keyword in Google.

In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss &list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6 &index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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Done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube.
Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know:

A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from your brand.
A YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.
Done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube’s “suggested search” function.
20 tips for writing effective YouTube descriptions
1. Use specific keywords
Choose 1-2 keywords that accurately describe your content to maximize search traffic to your video. Include them in your video’s description and title to increase its chances of ranking in potential viewers’ search results.

The same goes for your channel description. YouTube’s algorithm places a lot of importance on the keywords in your About page. Use them wisely.
Not sure what keywords to use? Tools like Google Ads Keyword Planner and Google Trends can help you get started.
Simply type in the words that best describe what your channel or video is about and Google will suggest the closest related keywords.

2. Repeat your keywords
Repetition lets YouTube know a particular term is relevant to your video or channel. Use your keyword two to three times for best results. Anymore than three, and it may get flagged as keyword stuffing.

3. Find complementary keywords
Include related keywords in your descriptions. This provides viewers with extra information about your content. It also helps you rank for those terms in Google and YouTube searches.

4. Tell viewers what to expect
If you misrepresent your videos, viewers will stop watching them partway through. This will damage your search rankings—as well as your reputation.
Avoid clickbait titles and irrelevant keywords. They might help you rank at first, but YouTube’s search algorithm will catch on sooner or later.

5. Write like a human
Know your audience! Use language that your viewers will understand and relate to. Incorporate keywords in a natural way, not as a list.

Luckily, you don’t have to be a wordsmith to write a great YouTube description. There are lots of writing resources to help you polish your skills.

Always start with a compelling summary of your video or channel. Mention your top keywords in the first two to three sentences of your description for best results.

Why? For one, YouTube’s algorithm prioritizes the beginning of your description. Getting the first sentences right is key for your SEO.

By doing a content gap analysis, you can find keywords that your competitors rank for in Google where your site isn’t ranking at all. The tool used in this video is Ahrefs’ Content Gap tool.

In this video, you’ll learn four hyper-effective techniques to use a content gap analysis which will help you create a solid blogging strategy without a traditional keyword research tool.

Here are the techniques that are covered:

1. Find keywords that all of your competitors rank for, but your website isn’t ranking in the top 100 Google search results for that keyword.

2. How to use a content gap analysis for a “content refresh” (updating old or outdated content).

3. How to use Ahrefs’ Content Gap tool to create a data-driven blog post.

4. How to use content gap to consolidate similar content.

Whether you’re a beginner or an advanced SEO, the tips in this video, along with this lightweight tool will help you make smart data-driven decisions for your content marketing strategy.

Timestamps:

0:33 Find keywords that your competitors rank for (but you don’t)
4:38 Use Content Gap tool for your content refresh
6:18 Create an outline for your new post
6:44 Consolidate your content

Try Ahrefs’ Content Gap Tool ► https://ahrefs.com/content-gap

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
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YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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