Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads How to Link Google Optimize… Continue Reading
Google on Penalizing Misinformation Should Google penalize misinformation the same way it punishes spam? Google's Danny Sullivan responds. What are some examples of SEO misinformation? Name 5 examples of SEO misinformation from the past year given by reputable persons that… Continue Reading
Google Search Console Adds More Detail to Error Reports Google is updating the rich results error reports in Search Console with additional details that should assist with resolving specific issues. Google Search Console: What should I do with old 404… Continue Reading
Google Adds 2 New Metrics To GA4 Reports Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports. How to Report on Paid Keywords and Custom Campaigns in Google Analytics 4 (GA4) Trying… Continue Reading